Marketing Week

Designed for returning students, Marketing Week is an advanced course that builds on the Business Week foundation and develops attendees’ skills in specific functional areas. Marketing Week focuses on business marketing strategy: how to develop and sell value propositions to customers. Students assess market opportunities and develop a value-proposition for customer segments that will ensure successful sales. 

We will look at the basic 4Ps of marketing in terms of product Pricing, Positioning versus the competition, product Placement and Promotion. This course includes assessing real-world companies, as well as creating plans for new products. Each day, real-world practitioners show how the covered concepts play into their jobs and provide a platform to develop personal marketing skills like resumes and college entrance messaging. By the end of the course, students develop critical skills that will be invaluable if continuing on to Entrepreneur Week and will be closer to knowing whether marketing could be their top career choice.   

University of Oregon (UO): July 12-18, 2020
University of Portland (UP):
July 26-Aug. 1, 2020

YEBW 2017 - UP - Etiquette Dinner.jpg

competency in marketing

Discover how to build business-product awareness and exposure... Explore the Ps of marketing, outreach methods, and more! 


college exposure

Stay and study at University of Portland and University of Oregon all week experiencing life on campus.


careers & Connections

For could-be CMOs, Marketing Week is a competitive advantage and resume boost. Learn directly from real marketers and creative directors!

Register for Marketing Week

Don’t miss the opportunity to be part of Marketing Week at one of the following locations:

University of Oregon (UO): July 12-18, 2020
University of Portland (UP):
July 26-Aug. 1, 2020

This program is intended exclusively for returning YEBW students who have completed Business Week.
Tuition is $1,695 for Oregon students and out-of-state residents.