Designed for returning students, Marketing Week is an advanced course that builds on the Business Week foundation and develops attendees’ skills in specific functional areas. Marketing Week focuses on business marketing strategy: how to develop and sell value propositions to customers. Students assess market opportunities and develop a value-proposition for customer segments that will ensure successful sales.
We will look at the basic 4Ps of marketing in terms of product Pricing, Positioning versus the competition, product Placement and Promotion. This course includes assessing real-world companies, as well as creating plans for new products. Each day, real-world practitioners show how the covered concepts play into their jobs and provide a platform to develop personal marketing skills like resumes and college entrance messaging. By the end of the course, students develop critical skills that will be invaluable if continuing on to Entrepreneur Week and will be closer to knowing whether marketing could be their top career choice.
University of Portland (UP): July 7-13, 2019
University of Oregon (UO): Aug. 11-17, 2019
competency in marketing
Discover how to build business-product awareness and exposure... Explore the Ps of marketing, outreach methods, and more!
Stay and study at University of Portland and University of Oregon all week experiencing life on campus.
careers & Connections
For could-be CMOs, Marketing Week is a competitive advantage and resume boost. Learn directly from real marketers and creative directors!
You asked, YEBW answered...
Register for Marketing Week
Don’t miss the opportunity to be part of YEBW's newest program. Marketing Week is offered at University of Portland, July 7-13, and University of Oregon, Aug. 11-17.
This program is intended exclusively for returning YEBW students who have completed Business Week.
Tuition is $1,295 for Oregon students and $1,395 for out-of-state residents.