Marketing Week

Designed for returning students, Marketing Week explores creative promotional-outreach methods. In teams, students create their own marketing plans—including product promotions, pricing, placement, packaging and positioning. Teams take a deeper dive into SWOT, competitive and market analysis, as well as sales forecasting and budgeting. Beyond presentation skills, this program also strengthens project and time management abilities.

Be among the first to experience this brand new program!

University of Portland (UP): July 7-13, 2019
University of Oregon (UO): Aug. 11-17, 2019 (FULL - WAITLIST)

YEBW 2017 - UP - Etiquette Dinner.jpg

competency in marketing

Discover how to build business-product awareness and exposure... Explore the Ps of marketing, outreach methods, and more! 


college exposure

Stay and study at University of Oregon all week experiencing life on campus.


careers & Connections

For could-be CMOs, Marketing Week is a competitive advantage and resume boost. Learn directly from real marketers and creative directors!

You asked, YEBW answered...

“36 percent say they are interested in learning more about marketing.”
— YEBW 2017 Investing Week and Entrepreneur Week Alumni Surveys

Register for Marketing Week

Don’t miss the opportunity to be part of YEBW's newest program. Marketing Week is offered at University of Portland, July 7-13, and University of Oregon, Aug. 11-17.

This program is intended exclusively for returning YEBW students who have completed Business Week.
Tuition is $1,295 for Oregon students and $1,395 for out-of-state residents.