University of Oregon
The final week of YEBW 2019 takes place at University of Oregon:
Aug. 11-17, 2019
1595 E. 15th Ave., Eugene, OR 97403
Students stay and study on campus for seven days... It's an extended college tour!
YEBW AT UO
Attention Ducks fans! Based in Eugene, YEBW students visit a variety of iconic UO locations, including Global Scholars Hall, the Living Learning Center and more...
At YEBW's first-year, flagship program, explore business through hands-on activities and interactive exercises. From competing in business simulations (BizSim) to developing original product ideas, YEBW is a fun, fast-paced experience for all students, regardless of prior business knowledge or experience.
Only offered to returning students, YEBW's Marketing Week program focuses on creative promotional-outreach methods. In teams, students create their own marketing plans—including product promotions, pricing, placement, packaging and positioning. Teams take a deeper dive into SWOT, competitive and market analysis, as well as sales forecasting and budgeting.