Designed for returning students, Marketing Week explores creative promotional-outreach methods. In teams, students create their own marketing plans—including product promotions, pricing, placement, packaging and positioning. Teams take a deeper dive into SWOT, competitive and market analysis, as well as sales forecasting and budgeting. Beyond presentation skills, this program also strengthens project and time management abilities.
Be among the first to experience this brand new program!
competency in marketing
Discover how to build business-product awareness and exposure... Explore the Ps of marketing, outreach methods, and more!
Stay and study at University of Oregon all week experiencing life on campus.
careers & Connections
For could-be CMOs, Marketing Week is a competitive advantage and resume boost. Learn directly from real marketers and creative directors!
You asked, YEBW answered...
Register for Marketing Week
Don’t miss the opportunity to be part of YEBW's newest program offered only at University of Oregon: July 22-28, 2018!
Register today; tuition is $995 for Oregon students and $1,395 for out-of-state residents. This program is intended exclusively for returning YEBW students who have completed Business Week.